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Research and Application of Operational Model in Cross-border E-commerce Based on Big Data Technology

被引：0
作者：
Ma Guoqin
机构：
[1] Guangdong Lingnan Institute of Technology
关键词：
Big data; Cross-border e-commerce; Operation mode;
会议名称：
2019 7th International Conference on Machinery,Materials and Computing Technology(ICMMCT 2019)
会议时间：
2019-05-01
会议地点：
中国重庆
中图分类号：
F724.6 [电子贸易、网上贸易]
学科分类号：
1201
类型：
摘要：
Compared with traditional e-commerce data,big data has 4 V characteristics,distributed data processing and business intelligence analysis capabilities,which can improve cross-border e-commerce marketing,customer experience,commodity fidelity traceability and operational efficiency in many aspects.These are the business values of big data for cross-border e-commerce.Firstly,this paper analyses the import and export quota of cross-border e-commerce and its characteristics.Then,it analyzes the three modes of cross-border export e-commerce,such as B2 B,B2 C and B2 B2 C.Finally,this paper provides relevant Suggestions on the big data application in cross-border e-commerce enterprises.
引用
收藏
页码：523 / 526
页数：4
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