FEAR APPEALS IN MARKETING - SOCIAL PERSPECTIVE

被引：20

作者：

SPENCE, HE ^{[1
]}

MOINPOUR, R ^{[1
]}

机构：

[1] UNIV WASHINGTON,GRAD SCH BUSINESS ADM,SEATTLE,WA 98105

来源：

关键词：

D O I：

10.2307/1251038

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：39 / 43

页数：5

共 16 条

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[7]

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[8]

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[9]

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[10]

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