MULTIVARIATE ANALYSIS OF VARIANCE IN RESEARCH ON EFFECTIVENESS OF TV COMMERCIALS

被引：23

作者：

WIND, Y

DENNY, J

机构：

[1] UNIV PENN,WHARTON SCH,PHILADELPHIA,PA 19104

[2] IT&T CONTINENTAL BAKING CO,RUSSELLVILLE,AR

来源：

JOURNAL OF MARKETING RESEARCH | 1974年 / 11卷 / 02期

关键词：

D O I：

10.2307/3150550

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：136 / 142

页数：7

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