DECEPTIVE AND NONDECEPTIVE CONSEQUENCES OF EVALUATIVE ADVERTISING

被引：48

作者：

SHIMP, TA ^{[1
]}

PRESTON, IL ^{[1
]}

机构：

[1] UNIV WISCONSIN,MADISON,WI 53706

来源：

关键词：

D O I：

10.2307/1251717

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：22 / 32

页数：11

共 65 条

[1]

Aaker D. A., 1974, CONSUMERISM SEARCH C, P137

[2]

Aaker D.A., 1975, ADVERTISING MANAGEME

[3]

[Anonymous], 1969, SOCIAL PSYCHOL

ARMSTRONG, GM ;

KENDALL, CL ;

RUSS, FA .

[5]

ARMSTRONG GM, 1975, MSU BUS TOP-MICH ST, V23, P21

[6] ROLE OF COMPREHENSION IN REMEMBERING SENTENCES [J].

BARCLAY, JR .

BERDINE, WR .

[8]

BETTMAN JR, 1979, INFORMATION PROCESSI

[9]

BOGART L, 1978, J ADVERTISING RES, V18, P17

BONOMA, TV ;

FELDER, LC .