INTERNATIONAL MARKET ENTRY AND EXPANSION VIA INDEPENDENT OR INTEGRATED CHANNELS OF DISTRIBUTION

被引：31

作者：

ANDERSON, E ^{[1
]}

COUGHLAN, AT ^{[1
]}

机构：

[1] NORTHWESTERN UNIV, JL KELLOGG GRAD SCH MANAGEMENT, EVANSTON, IL 60201 USA

来源：

JOURNAL OF MARKETING | 1987年 / 51卷 / 01期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：71 / 82

页数：12

共 37 条

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