CONJOINT-ANALYSIS IN MARKETING - NEW DEVELOPMENTS WITH IMPLICATIONS FOR RESEARCH AND PRACTICE

被引:1328
作者
GREEN, PE [1 ]
SRINIVASAN, V [1 ]
机构
[1] STANFORD UNIV, GRAD SCH BUSINESS, STANFORD, CA 94305 USA
关键词
D O I
10.2307/1251756
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
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页码:3 / 19
页数:17
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