CONSUMER PERCEPTIONS OF PRICE, QUALITY, AND VALUE - A MEANS-END MODEL AND SYNTHESIS OF EVIDENCE

被引：5957

作者：

ZEITHAML, VA

机构：

来源：

JOURNAL OF MARKETING | 1988年 / 52卷 / 03期

关键词：

D O I：

10.2307/1251446

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：2 / 22

页数：21

共 134 条

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