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INCREASING RESPONSE TO INDUSTRIAL MAIL SURVEYS

被引：23
作者：
LONDON, SJ
DOMMEYER, CJ
机构：
[1] CALIF STATE UNIV NORTHRIDGE,SCH BUSINESS,DEPT MKT,NORTHRIDGE,CA 91330
[2] CALIF STATE UNIV NORTHRIDGE,SCH BUSINESS ADM & ECON,NORTHRIDGE,CA 91330
来源：
INDUSTRIAL MARKETING MANAGEMENT | 1990年 / 19卷 / 03期
关键词：
D O I：
10.1016/0019-8501(90)90015-N
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper reports the results of two mail survey experiments that were conducted with design engineers. In the first study, engineers were randomly assigned to receive either a standard appeal, a sweepstakes appeal, or a sweepstakes and gift appeal. The second study revealed that including a dollar in the cover letter can vastly increase the response rate to an industrial survey. Suggestions for future researchers are offered. © 1990.
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页码：235 / 241
页数：7
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