MARKET MEASURES FROM SALESMEN - MULTIDIMENSIONAL SCALING APPROACH

被引:10
作者
TURNER, RE [1 ]
机构
[1] CARNEGIE MELLON UNIV,GRAD SCH IND ADM,DEPT IND ADM,PITTSBURGH,PA
关键词
D O I
10.2307/3149756
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:165 / 172
页数:8
相关论文
共 17 条
[1]  
COMREY AL, 1950, PSYCHOMETRIKA, V15, P317
[2]   PSYCHOLOGICAL SCALING WITHOUT A UNIT OF MEASUREMENT [J].
COOMBS, CH .
PSYCHOLOGICAL REVIEW, 1950, 57 (03) :145-158
[3]  
DIXON WJ, 1965, BMD BIOMEDICAL COMPU
[4]  
FARLEY JU, UNPUBLISHED PAPER
[5]  
GREEN PE, 1966, RESEARCH MARKETING D
[6]  
GREEN PE, 1967, DOCTORAL CONSORTIUM
[7]  
KLALN D, 1967, THESIS CARNEGIE I TE
[8]  
KLALN D, 1969, PSYCHOMETRIKA, V34, P325
[9]  
Kotler P., 1967, MARKETING MANAGEMENT
[10]   MULTIDIMENSIONAL-SCALING BY OPTIMIZING GOODNESS OF FIT TO A NONMETRIC HYPOTHESIS [J].
KRUSKAL, JB .
PSYCHOMETRIKA, 1964, 29 (01) :1-27