TESTING THE EFFECTIVENESS OF ALTERNATIVE FOOT-IN-THE-DOOR MANIPULATIONS

被引：45

作者：

HANSEN, RA ^{[1
]}

ROBINSON, LM ^{[1
]}

机构：

[1] GEORGIA STATE UNIV,ATLANTA,GA 30303

来源：

JOURNAL OF MARKETING RESEARCH | 1980年 / 17卷 / 03期

关键词：

D O I：

10.2307/3150534

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：359 / 364

页数：6

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