PRE-TEST-MARKET EVALUATION OF NEW PACKAGED GOODS - MODEL AND MEASUREMENT METHODOLOGY

被引：247

作者：

SILK, AJ

URBAN, GL

机构：

来源：

关键词：

D O I：

10.2307/3151248

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：171 / 191

页数：21

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