SOCIAL TIES AND WORD-OF-MOUTH REFERRAL BEHAVIOR

被引：1327

作者：

BROWN, JJ ^{[1
]}

REINGEN, PH ^{[1
]}

机构：

[1] ARIZONA STATE UNIV,DEPT MKT,TEMPE,AZ 85287

来源：

JOURNAL OF CONSUMER RESEARCH | 1987年 / 14卷 / 03期

关键词：

D O I：

10.1086/209118

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：350 / 362

页数：13

共 37 条

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