THE DIFFERENCE BETWEEN COMMUNAL AND EXCHANGE RELATIONSHIPS - WHAT IT IS AND IS NOT

Replying to Batson (this issue), who argues that the difference between communal and exchange relationships is less than might be imagined, the authors review the communal/exchange distinction, discuss what it does and does not mean, and address specific issues raised by Batson. They conclude, contrary to claims by Batson, that (a) ingratiation cannot account for all the findings supporting the communal/exchange distinction; (b) if desire for a communal relationship leads to ingratiation, that does not contradict the distinction; (c) if communal norms are followed for other than altruistic reasons, that does not undermine the distinction, (d) the difference between communal and exchange relationships is not limited to the breadth of benefits exchanged; (e) the difference between communal and exchange relationships is not limited to a difference in etiquette; rather, the communal/exchange distinction provides a theoretical explanation for the difference in etiquette.