STRATEGIZING, ECONOMIZING, AND ECONOMIC-ORGANIZATION

被引：563

作者：

WILLIAMSON, OE ^{[1
]}

机构：

[1] UNIV CALIF BERKELEY,SCH LAW,BERKELEY,CA 94720

来源：

STRATEGIC MANAGEMENT JOURNAL | 1991年 / 12卷

关键词：

STRATEGIZING; ECONOMIZING; ECONOMIC ORGANIZATION;

D O I：

10.1002/smj.4250121007

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This article argues that strategy, like charity, begins at home. Specifically, economy is the best strategy. That is not to say that strategizing efforts to deter or defeat rivals with clever ploys and positioning are unimportant. In the long run, however, the best strategy is to organize and operate efficiently.

引用

页码：75 / 94

页数：20

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