共 3 条
LOGICAL REASONING IN THE SUPERMARKET - ADULT FEMALES USE OF A PROPORTIONAL REASONING STRATEGY IN AN EVERYDAY CONTEXT
被引:30
作者:
CAPON, N
KUHN, D
机构:
[1] HARVARD UNIV,GRAD SCH EDUC,HUMAN DEV LAB,CAMBRIDGE,MA 02138
[2] UNIV CALIF LOS ANGELES,GRAD SCH MANAGEMENT,LOS ANGELES,CA 90024
关键词:
size/price ratio of grocery items;
proportional reasoning strategy to determine best buy;
adult female shoppers;
D O I:
10.1037/0012-1649.15.4.450
中图分类号:
B844 [发展心理学(人类心理学)];
学科分类号:
040202 ;
摘要:
50 adult female shoppers in a supermarket were asked to determine which of 2 sizes of a common item sold in the store was the better buy. Only 32% were able to use a proportional reasoning strategy to determine the correct choice when the size ratio was a simple one (2:3). Performance declined even further (20% correct) when the ratio was more complex. (3 ref) (PsycINFO Database Record (c) 2006 APA, all rights reserved). © 1979 American Psychological Association.
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页码:450 / 452
页数:3
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