LOGICAL REASONING IN THE SUPERMARKET - ADULT FEMALES USE OF A PROPORTIONAL REASONING STRATEGY IN AN EVERYDAY CONTEXT

被引:30
作者
CAPON, N
KUHN, D
机构
[1] HARVARD UNIV,GRAD SCH EDUC,HUMAN DEV LAB,CAMBRIDGE,MA 02138
[2] UNIV CALIF LOS ANGELES,GRAD SCH MANAGEMENT,LOS ANGELES,CA 90024
关键词
size/price ratio of grocery items; proportional reasoning strategy to determine best buy; adult female shoppers;
D O I
10.1037/0012-1649.15.4.450
中图分类号
B844 [发展心理学(人类心理学)];
学科分类号
040202 ;
摘要
50 adult female shoppers in a supermarket were asked to determine which of 2 sizes of a common item sold in the store was the better buy. Only 32% were able to use a proportional reasoning strategy to determine the correct choice when the size ratio was a simple one (2:3). Performance declined even further (20% correct) when the ratio was more complex. (3 ref) (PsycINFO Database Record (c) 2006 APA, all rights reserved). © 1979 American Psychological Association.
引用
收藏
页码:450 / 452
页数:3
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