The Rise of Storytelling as the New Marketing

被引:113
作者
Pulizzi, Joe [1 ]
机构
[1] Content Mkt Inst, 3317 West 155th St, Cleveland, OH 44111 USA
关键词
Content marketing; Corporate storytelling; Content marketing institute; Content marketing strategy; Joe Pulizzi;
D O I
10.1007/s12109-012-9264-5
中图分类号
G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];
学科分类号
1205 ; 120501 ;
摘要
More and more large and small brands are engaging in a marketing activity called content marketing: the idea that storytelling is key to attract and retain customers. Content marketing expert Joe Pulizzi details the history of content marketing, the opportunities, and six differences that separate good to great content marketers for publishers.
引用
收藏
页码:116 / 123
页数:8
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