MEASURING EMOTIONAL RESPONSE TO ADVERTISING

被引：56

作者：

STOUT, PA ^{[1
]}

LECKENBY, JD ^{[1
]}

机构：

[1] UNIV TEXAS,COLL COMMUN,DEPT ADVERTISING,AUSTIN,TX 78712

来源：

JOURNAL OF ADVERTISING | 1986年 / 15卷 / 04期

关键词：

D O I：

10.1080/00913367.1986.10673036

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：35 / 42

页数：8

共 38 条

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