BACKWARD PROFILING OF MALE INNOVATORS

被引：49

作者：

DARDEN, WR ^{[1
]}

REYNOLDS, FD ^{[1
]}

机构：

[1] UNIV GEORGIA,ATHENS,GA 30601

来源：

JOURNAL OF MARKETING RESEARCH | 1974年 / 11卷 / 01期

关键词：

D O I：

10.2307/3150996

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：79 / 85

页数：7

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