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EMPIRICAL STUDIES ON INDIVIDUAL RESPONSE TO EXPOSURE PATTERNS
被引:18
作者
:
LODISH, LM
论文数:
0
引用数:
0
h-index:
0
机构:
UNIV PENN,WHARTON SCH,DEPT MKT,PHILADELPHIA,PA
UNIV PENN,WHARTON SCH,DEPT MKT,PHILADELPHIA,PA
LODISH, LM
[
1
]
机构
:
[1]
UNIV PENN,WHARTON SCH,DEPT MKT,PHILADELPHIA,PA
来源
:
JOURNAL OF MARKETING RESEARCH
|
1971年
/ 8卷
/ 02期
关键词
:
D O I
:
10.2307/3149763
中图分类号
:
F [经济];
学科分类号
:
02 ;
摘要
:
引用
收藏
页码:212 / 218
页数:7
相关论文
共 6 条
[1]
AN EXPERIMENTAL STUDY OF THE EFFECT ON THE ATTITUDE OF LISTENERS OF REPEATING THE SAME ORAL PROPAGANDA
[J].
Cromwell, Harvey
论文数:
0
引用数:
0
h-index:
0
机构:
Mississippi State Coll Women, Dept Speech, Columbus, MS USA
Mississippi State Coll Women, Dept Speech, Columbus, MS USA
Cromwell, Harvey
;
Kunkel, Richard
论文数:
0
引用数:
0
h-index:
0
机构:
Mississippi State Coll Women, Dept Speech, Columbus, MS USA
Mississippi State Coll Women, Dept Speech, Columbus, MS USA
Kunkel, Richard
.
JOURNAL OF SOCIAL PSYCHOLOGY,
1952,
35
(02)
:175
-184
[2]
A MEDIA PLANNING CALCULUS
[J].
LITTLE, JDC
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引用数:
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LITTLE, JDC
;
LODISH, LM
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0
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LODISH, LM
.
OPERATIONS RESEARCH,
1969,
17
(01)
:1
-&
[3]
MONTGOMERY DB, 1969, MANAGEMENT SCIENCE M
[4]
QUANTITATIVE ANALYSES OF EFFECTIVENESS OF TV COMMERCIALS
[J].
ROHLOFF, AC
论文数:
0
引用数:
0
h-index:
0
机构:
LEVER BROTHERS CO,NEW YORK,NY
LEVER BROTHERS CO,NEW YORK,NY
ROHLOFF, AC
.
JOURNAL OF MARKETING RESEARCH,
1966,
3
(03)
:239
-245
[5]
STRENGTH MODELS AND SERIAL POSITION IN SHORT-TERM RECOGNITION MEMORY
[J].
WICKELGREN, WA
论文数:
0
引用数:
0
h-index:
0
WICKELGREN, WA
;
NORMAN, DA
论文数:
0
引用数:
0
h-index:
0
NORMAN, DA
.
JOURNAL OF MATHEMATICAL PSYCHOLOGY,
1966,
3
(02)
:316
-+
[6]
THE REMEMBERING AND FORGETTING OF ADVERTISING
[J].
ZIELSKE, HA
论文数:
0
引用数:
0
h-index:
0
ZIELSKE, HA
.
JOURNAL OF MARKETING,
1959,
23
(03)
:239
-243
←
1
→
共 6 条
[1]
AN EXPERIMENTAL STUDY OF THE EFFECT ON THE ATTITUDE OF LISTENERS OF REPEATING THE SAME ORAL PROPAGANDA
[J].
Cromwell, Harvey
论文数:
0
引用数:
0
h-index:
0
机构:
Mississippi State Coll Women, Dept Speech, Columbus, MS USA
Mississippi State Coll Women, Dept Speech, Columbus, MS USA
Cromwell, Harvey
;
Kunkel, Richard
论文数:
0
引用数:
0
h-index:
0
机构:
Mississippi State Coll Women, Dept Speech, Columbus, MS USA
Mississippi State Coll Women, Dept Speech, Columbus, MS USA
Kunkel, Richard
.
JOURNAL OF SOCIAL PSYCHOLOGY,
1952,
35
(02)
:175
-184
[2]
A MEDIA PLANNING CALCULUS
[J].
LITTLE, JDC
论文数:
0
引用数:
0
h-index:
0
LITTLE, JDC
;
LODISH, LM
论文数:
0
引用数:
0
h-index:
0
LODISH, LM
.
OPERATIONS RESEARCH,
1969,
17
(01)
:1
-&
[3]
MONTGOMERY DB, 1969, MANAGEMENT SCIENCE M
[4]
QUANTITATIVE ANALYSES OF EFFECTIVENESS OF TV COMMERCIALS
[J].
ROHLOFF, AC
论文数:
0
引用数:
0
h-index:
0
机构:
LEVER BROTHERS CO,NEW YORK,NY
LEVER BROTHERS CO,NEW YORK,NY
ROHLOFF, AC
.
JOURNAL OF MARKETING RESEARCH,
1966,
3
(03)
:239
-245
[5]
STRENGTH MODELS AND SERIAL POSITION IN SHORT-TERM RECOGNITION MEMORY
[J].
WICKELGREN, WA
论文数:
0
引用数:
0
h-index:
0
WICKELGREN, WA
;
NORMAN, DA
论文数:
0
引用数:
0
h-index:
0
NORMAN, DA
.
JOURNAL OF MATHEMATICAL PSYCHOLOGY,
1966,
3
(02)
:316
-+
[6]
THE REMEMBERING AND FORGETTING OF ADVERTISING
[J].
ZIELSKE, HA
论文数:
0
引用数:
0
h-index:
0
ZIELSKE, HA
.
JOURNAL OF MARKETING,
1959,
23
(03)
:239
-243
←
1
→