THEORY OF CHANNEL CONTROL

被引：70

作者：

BUCKLIN, LP ^{[1
]}

机构：

[1] UNIV CALIF,BERKELEY,CA 94720

来源：

关键词：

D O I：

10.2307/1250773

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：39 / 47

页数：9

共 35 条

[1]

ALDERSON, 1962, J MARKETING, V26, P253

[2]

ALDERSON W, 1965, DYNAMIC MARKETING BE, P239

[3]

ANSARY AI, 1972, J MARKETING RESEARCH, V9, P53

ASSAEL, H .

[5] CONSTRUCTIVE ROLE OF INTERORGANIZATIONAL CONFLICT [J].

ASSAEL, H .

[6]

BACHMAN JG, 1966, J PERSONALITY SOCIAL, V4, P134

[7]

BALDERSTON FE, 1958, MANAGEMENT SCIENCE, V4, P159

[8]

BALIGH HH, 1965, ECONOMIC GROWTH COMP, P633

[9]

BARNARD CI, 1950, FUNCTIONS EXECUTIVE, P167

[10]

BEIER FJ, 1969, DISTRIBUTION CHANNEL, P97