PARTIALLY CONTROLLED DEMAND AND INVENTORY CONTROL - AN ADDITIVE-MODEL

The paper establishes properties of the inventory and advertising policy minimizing the expected discounted cost over a finite horizon in a dynamic nonstationary inventory model with random demand which is influenced by the level of goodwill. Under linearization of the cost associated with the maximum inventory and the advertising effect on demand, the model is shown to be equivalent to an inventory model with disposal. Many results of this paper are extended to cover convex ordering cost of inventory and time lag in delivery of stocks.