A PRICE EXPECTATIONS MODEL OF CUSTOMER BRAND CHOICE

被引：258

作者：

KALWANI, MU

YIM, CK

RINNE, HJ

SUGITA, Y

机构：

[1] RICE UNIV, JESSE H JONES GRAD SCH ADM, HOUSTON, TX 77251 USA

[2] BRIGHAM YOUNG UNIV, INST BUSINESS MANAGEMENT, PROVO, UT 84602 USA

来源：

JOURNAL OF MARKETING RESEARCH | 1990年 / 27卷 / 03期

关键词：

D O I：

10.2307/3172584

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：251 / 262

页数：12

共 44 条

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