HOW TO SELL A PICKUP TRUCK - BEAT-OR-PAY ADVERTISEMENTS AS FACILITATING DEVICES

被引：35

作者：

BAYE, MR ^{[1
]}

KOVENOCK, D ^{[1
]}

机构：

[1] PURDUE UNIV,W LAFAYETTE,IN 47907

来源：

INTERNATIONAL JOURNAL OF INDUSTRIAL ORGANIZATION | 1994年 / 12卷 / 01期

关键词：

D O I：

10.1016/0167-7187(94)90024-8

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper examines the profitability of running an advertisement that promises to pay damages to customers who can find a (serious) price offer that the firm will not undercut. We show that such an advertisement can support a collusive price, and furthermore, that no other firm has an incentive to duplicate the advertisement. The results are shown to be relevant in areas that span several topics in the literature, including models of sales, brand loyalty, and the literature on price matching mechanisms.

引用

页码：21 / 33

页数：13

共 9 条

[1]

BAYE M, 1990, 9053 CENTER WORK PAP

[2] IT TAKES 2 TO TANGO - EQUILIBRIA IN A MODEL OF SALES [J].