NEW METHOD FOR EVALUATING STOCHASTIC MODELS OF BRAND CHOICE

被引：12

作者：

AAKER, DA ^{[1
]}

机构：

[1] UNIV CALIF,BERKELEY,CA

来源：

关键词：

D O I：

10.2307/3150286

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：300 / 306

页数：7

共 9 条

[1]

AAKER DA, 1969, 50 U CAL I BUS EC RE

[2]

CARMAN JM, 1966, J ADVERTISING RES, V6, P23

[3] SOME METHODS FOR STRENGTHENING THE COMMON X2 TESTS [J].

COCHRAN, WG .

[4]

Cramer H, 1946, METHODS MATH STAT

[5]

KENDALL M, 1963, ADV THEORY STATISTIC, V2

[6]

KUEHN A, 1958, THESIS CARNEGIE I TE

[7]

Massy W.F., 1970, STOCHASTIC MODELS BU

[8]

MCCONNEL D, 1968, J MARKETING RES, V5, P304

[9] TESTING BRAND-SWITCHING MODELS [J].

MORRISON, DG .