SUCCESS AND FAILURE IN NEW INDUSTRIAL SERVICES

被引:205
作者
DEBRENTANI, U
机构
关键词
D O I
10.1016/0737-6782(89)90077-5
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:239 / 258
页数:20
相关论文
共 43 条
[1]  
BERRY LL, 1980, BUSINESS, V30, P24
[2]  
BESSOM RM, 1973, ARIZONA BUSINESS, V20, P8
[3]  
BOOZ, 1982, NEW PRODUCTS MANAGEM
[4]  
BOWERS MR, 1986, J RETAIL BANK, V8, P19
[5]  
Cooper R., 1980, PROJECT NEWPROD WHAT
[6]   WHY NEW INDUSTRIAL PRODUCTS FAIL [J].
COOPER, RG .
INDUSTRIAL MARKETING MANAGEMENT, 1975, 4 (06) :315-326
[7]   CRITERIA FOR SCREENING NEW INDUSTRIAL-PRODUCTS [J].
COOPER, RG ;
DEBRENTANI, U .
INDUSTRIAL MARKETING MANAGEMENT, 1984, 13 (03) :149-156
[8]   SUCCESS FACTORS IN PRODUCT INNOVATION [J].
COOPER, RG ;
KLEINSCHMIDT, EJ .
INDUSTRIAL MARKETING MANAGEMENT, 1987, 16 (03) :215-223
[9]  
COOPER RG, 1987, IEEE T ENG MANAGE, V34, P183
[10]  
Crawford C. M., 1980, SLOAN MANAGE REV, V21, P3