CUSTOMER IMPULSE PURCHASING BEHAVIOR

被引：270

作者：

KOLLAT, DT

WILLETT, RP

机构：

[1] OHIO STATE UNIV,COLUMBUS,OH

[2] INDIANA UNIV,GRAD SCH BUSINESS,INDIANAPOLIS,IN

来源：

关键词：

D O I：

10.2307/3150160

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：21 / 31

页数：11

共 22 条

[1]

ALDERSON W, 1957, MARKETING BEHAVIOR E

[2]

[Anonymous], 1965, CONSUMER BUYING HABI

[3] STUDYING CUSTOMER BEHAVIOR IN RETAIL STORES [J].

Applebaum, William .

[4]

Banks S., 1965, EXPT MARKETING

BAYTON, JA .

[6]

Brim OG, 1962, PERSONALITY DECISION

[7] RELATIVE IMPORTANCE OF IMPULSE-BUYING IN RETAI L STORES [J].

Clover, Vernon T. .

COX, K .

[9]

French J. W., 1953, DESCRIPTION PERSONAL

[10]

HAWKINS S, 1962, J MARKETING, V26, P59