共 189 条
[4]
ALLEN CL, 1965, J ADVERTISING RES, V5, P2
[7]
APPEL V, OCT MARK C NATL IND
[8]
APPEL V, JAN AM MARK ASS BERM
[9]
APPEL V, 1965, COMMENTARY, V7, P98
[10]
ATTITUDE-CHANGE AND COGNITIVE-DISSONANCE
[J].
JOURNAL OF MARKETING RESEARCH,
1965, 2 (04)
:401-405