STRATEGIC ATTRIBUTES AND PERFORMANCE IN THE BCG MATRIX - A PIMS-BASED ANALYSIS OF INDUSTRIAL-PRODUCT BUSINESSES

被引：84

作者：

HAMBRICK, DC

MACMILLAN, IC

DAY, DL

机构：

来源：

关键词：

D O I：

10.2307/256077

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：510 / 531

页数：22

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