MARKET-SEGMENTATION AND THE EFFECTIVENESS OF A BRANDS PRICE AND DEALING POLICIES

被引：23

作者：

FRANK, RE

MASSY, WF

机构：

来源：

关键词：

D O I：

10.1086/294761

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：186 / 200

页数：15

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