RESOURCE-ALLOCATION IN THE NEW PRODUCT PROCESS

被引：91

作者：

COOPER, RG ^{[1
]}

KLEINSCHMIDT, EJ ^{[1
]}

机构：

[1] IND INNOVAT CTR,WATERLOO,ONTARIO,CANADA

来源：

INDUSTRIAL MARKETING MANAGEMENT | 1988年 / 17卷 / 03期

关键词：

D O I：

10.1016/0019-8501(88)90008-9

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：249 / 262

页数：14

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