ON THE EXTERNAL VALIDITY OF EXPERIMENTS IN CONSUMER RESEARCH

被引：277

作者：

LYNCH, JG

机构：

来源：

JOURNAL OF CONSUMER RESEARCH | 1982年 / 9卷 / 03期

关键词：

D O I：

10.1086/208919

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：225 / 239

页数：15

共 29 条

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