COGNITIVE ALGEBRA IN MULTI-ATTRIBUTE ATTITUDE MODELS

被引：67

作者：

BETTMAN, JR ^{[1
]}

CAPON, N ^{[1
]}

LUTZ, RJ ^{[1
]}

机构：

[1] UNIV CALIF,GRAD SCH MANAGEMENT,LOS ANGELES,CA 90024

来源：

JOURNAL OF MARKETING RESEARCH | 1975年 / 12卷 / 02期

关键词：

D O I：

10.2307/3150437

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：151 / 164

页数：14

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