EFFECTS OF RELATIONSHIP MARKETING ON SATISFACTION, RETENTION, AND PRICES IN THE LIFE-INSURANCE INDUSTRY

被引：476

作者：

CROSBY, LA

STEPHENS, N

机构：

来源：

关键词：

D O I：

10.1177/002224378702400408

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：404 / 411

页数：8

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