IDENTIFYING BUYERS OF A MAJOR AUTOMOTIVE INNOVATION

被引：30

作者：

FELDMAN, LP

ARMSTRON.GM

机构：

[1] UNIV ILLINOIS, COLL BUSINESS ADM, CHICAGO CIRCLE, CHICAGO, IL 60680 USA

[2] UNIV N CAROLINA, GRAD SCH BUSINESS ADM, CHAPEL HILL, NC USA

来源：

关键词：

D O I：

10.2307/1250802

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：47 / 53

页数：7

共 13 条

[1]

ARNDT J, 1968, INSIGHTS CONSUMER BE, P178

[2] DEGREES OF PRODUCT NEWNESS AND EARLY TRIAL [J].

DONNELLY, JH ;

ETZEL, MJ .

[3]

ENGEL JF, 1969, MARKETING INVOLVEMEN, P357

[4]

FRANK RE, 1964, REFLECTIONS PROGR MA, P312

[5] PERSONALITY AND INNOVATION PRONENESS [J].

JACOBY, J .

[6]

KING CW, 1964, REFLECTIONS PROGR MA, P324

[7]

OSTLAND LE, 1972, J ADVERTISING RES, V12, P29

[8] MUTUALLY ADAPTIVE EFFECTS OF INTERPERSONAL COMMUNICATION [J].

REYNOLDS, FD ;

DARDEN, WR .

[9]

ROBERTSON TS, 1971, INNOVATIVE BEHAVIOR, P105

[10]

ROBERTSON TS, 1966, THESIS NW U