COMMUNICATIONS-EFFECTIVENESS OF COMPARATIVE ADVERTISING - LABORATORY ANALYSIS

被引：55

作者：

PRASAD, VK ^{[1
]}

机构：

[1] UNIV WISCONSIN,SCH BUSINESS ADM,MILWAUKEE,WI 53201

来源：

关键词：

D O I：

10.2307/3150846

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：128 / 137

页数：10

共 51 条

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[8]

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MACCOBY, N .

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[10]

Festinger L., 1960, GROUP DYNAMICS, P214