ASSESSING MEASUREMENT ERROR IN KEY INFORMANT REPORTS - A METHODOLOGICAL NOTE ON ORGANIZATIONAL ANALYSIS IN MARKETING

被引：740

作者：

PHILLIPS, LW ^{[1
]}

机构：

[1] STANFORD UNIV,GRAD SCH CHILD DEV,STANFORD,CA 94305

来源：

关键词：

D O I：

10.2307/3151333

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：395 / 415

页数：21

共 51 条

[1]

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[2]

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[3]

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[4]

BRANDT WK, 1977, COLUMBIA J WORLD BUS, V12, P7

BRANDT, WK ;

HULBERT, JM .

[6]

BRANDT WK, 1975, SPR P AM MARK ASS, V37, P320

[7]

Bucklin LP., 1966, THEORY DISTRIBUTION

[8]

BUZZELL RD, 1975, HARVARD BUS REV, V53, P97

CAMPBELL, DT ;

FISKE, DW .

CAMPBELL, DT .