EXPLORING RETAIL BANK PERFORMANCE AND NEW PRODUCT DEVELOPMENT - A PROFILE OF INDUSTRY PRACTICES

被引:28
作者
REIDENBACH, RE
MOAK, DL
机构
关键词
D O I
10.1111/1540-5885.330187
中图分类号
F [经济];
学科分类号
02 ;
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页码:187 / 194
页数:8
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