THE STRATEGY-PERFORMANCE LINK IN PRODUCT INNOVATION

被引:63
作者
COOPER, RG
机构
关键词
D O I
10.1111/j.1467-9310.1984.tb00521.x
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:247 / 259
页数:13
相关论文
共 18 条
[1]   THE MISUSE OF MARKETING - AN AMERICAN TRAGEDY [J].
BENNETT, RC ;
COOPER, RG .
BUSINESS HORIZONS, 1981, 24 (06) :51-61
[2]  
BITONDO D, 1981, RES MANAGEMENT NOV, P19
[3]  
BUZZELL RD, 1975, HARVARD BUSINESS JAN, P97
[4]  
COLLIER DW, 1977, RES MANAGEMENT MAR, P30
[5]  
Cooper R.G., 1979, IND MARKET MANAG, V8, P124
[6]  
COOPER RG, 1979, J MARKETING, V43
[7]  
CRAWFORD C, 1980, SLOAN MANAGEMENT FAL, P3
[8]  
CRAWFORD CM, 1979, RES MANAGEMENT SEP, P9
[9]   REDISCOVERING THE TECHNOLOGICAL FOUNDATIONS OF INDUSTRIAL COMPETITIVENESS [J].
GOLD, B .
OMEGA-INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE, 1980, 8 (05) :503-504
[10]  
HOPKINS DS, 1980, 773 C BOARD REP