BEYOND THE COMMODITY METAPHOR - EXAMINING EMOTIONAL AND SYMBOLIC ATTACHMENT TO PLACE

In contrast to the dominant multiattribute commodity view of outdoor recreation settings, wilderness users are described as having emotional and symbolic ties to the setting that are manifested as attachment to the site and the wilderness concept. Data from four wilderness areas show stronger place and wilderness attachment to be associated with previous visits, rural residence, a setting (as opposed to activity or group) focus, visiting alone and on weekdays, hunting in the area, and sensitivity to site impacts and horse encounters. Place attachment is also associated with a lack of nonwilderness substitutes and lower income and education. Wilderness attachment is associated with membership in wilderness and conservation organizations, visits to more wilderness areas, a preference for longer visits, participation in nature study, and sensitivity to sight and sound intrusions and hiker encounters. The importance of understanding emotional and symbolic values of natural resources is discussed in relation to managing recreation user conflicts and public involvement in wildland resource planning.