WHO BENEFITS FROM LARGE REBATES - MANUFACTURER, RETAILER OR CONSUMER

被引：17

作者：

GERSTNER, E

HESS, JD

机构：

[1] North Carolina State University, Releigh

来源：

ECONOMICS LETTERS | 1991年 / 36卷 / 01期

关键词：

D O I：

10.1016/0165-1765(91)90046-N

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Previous research has shown that price discrimination motivates manufacturers to offer coupons and rebates when their products are sold directly to consumers. This paper shows that manufacturer rebates can be profitable even if price discrimination does not occur, when the product is sold through a channel of distribution. © 1991.

引用

页码：5 / 8

页数：4