MANAGEMENT SCIENCE AND MARKETING-MANAGEMENT

被引：27

作者：

CHARNES, A

COOPER, WW

LEARNER, DB

PHILLIPS, FY

机构：

[1] UNIV TEXAS,CTR CYBERNET STUDIES,AUSTIN,TX 78712

[2] UNIV TEXAS,MANAGEMENT FINANCE & ACCOUNTING,AUSTIN,TX 78712

[3] UNIV TEXAS,INFORMAT SERV RES,AUSTIN,TX 78712

[4] MRCA,INFORMAT SERV,STANFORD,CT

来源：

JOURNAL OF MARKETING | 1985年 / 49卷 / 02期

关键词：

D O I：

10.2307/1251568

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：93 / 105

页数：13

共 96 条

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[10]

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