ISSUES IN MARKETINGS USE OF MULTI-ATTRIBUTE ATTITUDE MODELS

被引：439

作者：

WILKIE, WL ^{[1
]}

PESSEMIER, EA ^{[1
]}

机构：

[1] PURDUE UNIV, KRANNERT GRAD SCH IND ADM, LAFAYETTE, IN 47907 USA

来源：

JOURNAL OF MARKETING RESEARCH | 1973年 / 10卷 / 04期

关键词：

D O I：

10.2307/3149391

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：428 / 441

页数：14

共 80 条

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[9] IMPORTANCE OF DIFFERENTIAL WEIGHTS IN MULTIPLE ATTRIBUTE MODELS OF CONSUMER ATTITUDE [J].

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LEHMANN, DR .

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[10] LINEAR ATTITUDE MODELS - STUDY OF PREDICTIVE ABILITY [J].

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