ATTITUDE-BEHAVIOR CONSISTENCY IN CHILDRENS RESPONSES TO TELEVISION ADVERTISING

被引：50

作者：

ROEDDER, DL ^{[1
]}

STERNTHAL, B ^{[1
]}

CALDER, BJ ^{[1
]}

机构：

[1] NORTHWESTERN UNIV,JL KELLOGG GRAD SCH MANAGEMENT,EVANSTON,IL 60201

来源：

JOURNAL OF MARKETING RESEARCH | 1983年 / 20卷 / 04期

关键词：

D O I：

10.2307/3151438

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：337 / 349

页数：13

共 31 条

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