DO CONSUMERS EVALUATE PRODUCTS BY ADDING OR AVERAGING ATTRIBUTE INFORMATION

被引：106

作者：

TROUTMAN, CM

SHANTEAU, J

机构：

[1] CLEMSON UNIV,DEPT PSYCHOL,CLEMSON,SC 29631

[2] KANSAS STATE UNIV,MANHATTAN,KS 66502

来源：

JOURNAL OF CONSUMER RESEARCH | 1976年 / 3卷 / 02期

关键词：

D O I：

10.1086/208657

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：101 / 106

页数：6

共 21 条

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