DETERMINATION OF ADOPTER CATEGORIES BY USING INNOVATION DIFFUSION-MODELS

被引：206

作者：

MAHAJAN, V

MULLER, E

SRIVASTAVA, RK

机构：

[1] TEL AVIV UNIV,LEON RECANTI GRAD SCH BUSINESS ADM,TEL AVIV,ISRAEL

[2] UNIV TEXAS,INST IC2,AUSTIN,TX 78712

来源：

JOURNAL OF MARKETING RESEARCH | 1990年 / 27卷 / 01期

关键词：

D O I：

10.2307/3172549

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：37 / 50

页数：14

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