DOES ATTITUDE TOWARD THE AD AFFECT BRAND ATTITUDE UNDER A BRAND EVALUATION SET

被引：206

作者：

GARDNER, MP

机构：

来源：

关键词：

D O I：

10.2307/3151364

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：192 / 198

页数：7

共 21 条

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[3]

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GARDNER MP, 1978, ADV CONSUMER RES, V5

GORN, GJ .

HOLBROOK, MB ;

HIRSCHMAN, EC .

[8]

LUTZ RJ, 1983, ADV CONSUM RES, V10, P532

[9]

LUTZ RJ, 1975, J CONSUMER RES, V4, P49

[10]

LUTZ RJ, 1984, PSYCHOL PROCESSES AD