ADVERTISING EFFECTS ON ATTRIBUTES RECALLED AND CRITERIA USED FOR BRAND EVALUATIONS

被引：67

作者：

GARDNER, MP

机构：

来源：

关键词：

D O I：

10.1086/208970

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：310 / 318

页数：9

共 37 条

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