NEW PRODUCTS - WHAT DISTINGUISHES THE WINNERS

被引：47

作者：

COOPER, RG

机构：

来源：

关键词：

D O I：

10.1080/08956308.1990.11670699

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：27 / 31

页数：5

共 8 条

[1]

BOOZALLEN, 1982, NEW PRODUCT WINNERS, P7

[2]

Cooper R., 1990, BUSINESS HORIZON MAY, P44

[3]

Cooper R.G., 1988, J MARK MANAG, V3, P238

[4]

Cooper R.G., 1988, WINNING NEW PRODUCTS, V5th edn

[5] NEW PRODUCTS - WHAT SEPARATES WINNERS FROM LOSERS [J].

COOPER, RG ;

KLEINSCHMIDT, EJ .

[6] PREDEVELOPMENT ACTIVITIES DETERMINE NEW PRODUCT SUCCESS [J].

COOPER, RG .

[7] RESOURCE-ALLOCATION IN THE NEW PRODUCT PROCESS [J].

COOPER, RG ;

KLEINSCHMIDT, EJ .

COOPER, RG ;

KLEINSCHMIDT, EJ .