ROLE OF PRODUCT-RELATED CONVERSATIONS IN DIFFUSION OF A NEW PRODUCT

被引：856

作者：

ARNDT, J

机构：

[1] COLUMBIA UNIV,GRAD SCH BUSINESS,NEW YORK,NY

[2] HARVARD UNIV,CAMBRIDGE,MA

来源：

关键词：

D O I：

10.1177/002224376700400308

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：291 / 295

页数：5

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