THE ROLE OF PRICE IN MULTI-ATTRIBUTE PRODUCT EVALUATIONS

被引：218

作者：

ERICKSON, GM

JOHANSSON, JK

机构：

来源：

JOURNAL OF CONSUMER RESEARCH | 1985年 / 12卷 / 02期

关键词：

D O I：

10.1086/208508

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：195 / 199

页数：5

共 18 条

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[9] BUYERS SUBJECTIVE PERCEPTIONS OF PRICE [J].

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[10]

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